About Us

We are a team of dedicated
professionals passionate about helping
individuals unlock their brain’s
potential through the neurofeedback.

We, the owners of Elite Innovative Health Services, are delighted to share our story and the vision behind our clinic. It is with great pleasure that we present to you a brief history of our journey, highlighting the core principles that drive our commitment to mental health and well-being.

Elite Innovative Health Services originated in the United States under the guidance of Dr. William Richardson. Driven by his passion for advancing mental health care, he laid the foundation of our clinic, focusing primarily on neurofeedback—a revolutionary approach to addressing mental health challenges.

In 2022, Elite Innovative Health Services opened a new chapter in Dubai, made possible by the dedication and determination of our CEO, Abdullah Lootah, who carried on the vision of his late father, Saeed Lootah.

Following in his father’s footsteps, Abdullah partnered with Dr. William Richardson to help those in need and initiate widespread change; he recognized our society was struggling with mental health challenges, yet few had the support they needed. Thus, Elite Innovative Health Services Dubai was born, devoted to providing alternative solutions to mental health issues, with neurofeedback as the cornerstone.

In pursuit of our goal to provide exceptional mental health care and establish the highest standards in the UAE, we are actively integrating the expertise of top doctors and adopting international best practices. At Elite Innovative Health Services, we are committed to fulfilling this vision, fueled by compassion, innovation, and an unwavering commitment to positively transform the lives of our patients.

Transforming Healthcare with Innovation

Our clinic harnesses the power of neuroscience to provide targeted interventions and therapies tailored to each individual’s unique needs. Through this integration of neuroscience into our services, we strive to optimize brain function, promote mental wellness, and empower individuals to lead healthier, more fulfilling lives.

With a focus on neurofeedback and psychiatric services, our team of experienced specialists brings over 30 years of expertise to deliver exceptional care that sets us at the forefront of the field. We take pride in our ability to provide cutting-edge treatments and services, revolutionizing the way healthcare is delivered across diverse countries.


As the leading provider of innovative rehabilitation services and a pioneer in mental health and neurofeedback excellence, our vision is to create a society where mental wellbeing is embraced, prioritized, and integrated with comprehensive rehabilitation. Through our holistic approach, we envision a future where every individual and family can achieve lasting transformation and holistic wellbeing, inspiring them to thrive, succeed, and lead fulfilling lives.


Our mission is to deliver exceptional rehabilitation services that promote healing and recovery, utilizing the power of neurofeedback and mental health innovation. We are dedicated to supporting individuals and families in their transformative journey towards holistic wellbeing. By creating a safe and stable learning environment, we empower clients to build a better life for themselves and their loved ones, igniting a ripple effect of positive change in the UAE and beyond. With a commitment to continuous improvement and expansion, we aim to serve our communities better and have a lasting, positive impact on the world.


Patient-Centered Care

Cutting-Edge Research and Technology

Multidisciplinary Collaboration

Message from the CEO

At Elite Innovative Health Services we’re dedicated to transforming mental health care; with a pioneering approach centered around neurofeedback, we provide alternative solutions for mental health challenges. Dedicated to positive life transformation, we are guided by compassion, innovation, and unwavering determination. As we strive for a stigma-free world, we aim to form a lasting impact to attain our ultimate goal. We appreciate the unwavering support of our valued partners and stakeholders – thank you for believing in our mission and fueling our commitment to excellence. With the dedicated expertise of our clinicians, led by Dr. William Richardson, we push the boundaries of research and innovation, investing in ongoing training to provide the highest level of care to our patients. At Elite Innovative Health Services, we embrace the opportunity to contribute to Dubai’s vibrant and diverse community and enhance the lives of its residents. Together, let’s reshape the narrative around mental health and create a brighter, healthier future.

Thank you for your continuous contributions.

Sincerely, Abdullah Lootah.

Get in touch to learn more about our health services